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Founded in 1994, Forest Machine Journal was originally conceived as
a publication covering the diverse and increasingly complex array of
machinery used in woodland maintenance and timber harvesting –
machines such as forwarders, harvesters, timber processors, forestry
tractors and trailers, chainsaws, chippers, winches, mobile sawmills,
planting equipment, road making equipment etc. Other
subjects of interest include timber haulage, fencing and sawmilling,
both mobile and static. The magazine also covers forestry shows, both
at home and abroad.
Over the years, in keeping with changes in forestry which have seen
a move away from skidding equipment and processors towards ‘purpose
built’ machines, the focus has widened as more and more readers
diversify into areas such as amenity work or tree surgery.
Significant shifts in attitude towards green waste disposal have seen increasing use being made of large chippers and shredders.
This
change which is also driven by the role of forestry products and residues
as a source of fuel for everything from domestic heating to power stations.
The magazine has also matured to the point where it is now widely acknowledged
as an authoritative voice on the politics of forestry. Its original
readership of contractors and machinery manufacturers is now supplemented
by decision-makers in all the various walks of the industry.
The
core principle behind the magazine has however not been lost. Forestry
Journal remains a ‘hands-on’ magazine, and as such is essential
reading for the contractor and machinery operator, for the estate worker
and for the tree surgeon. These are the people who make machinery buying
decisions, and as such they are the principle targets of machinery advertisers.Decision
makers
Forestry Journal and essentialARB report on all the most important events
where decisions are made which affect the industry. Many of these events
are key to the development of forestry policy throughout the UK –
yet surprisingly, at most of them Forestry Journal is the only forestry
magazine present.
Such
events, too numerous to mention in their entirety, include:
The Forestry Commission’s
Competitiveness Seminar
The Woods In and Around Towns conference
The Forestry Commission Certification Seminar
The two FEG symposia
The
Scottish Forestry Forum
The Forestry & Timber Association ‘Level Playing Field’
conferences
The Forestry
Contracting Association AGM
The Wales Forestry Debate
The
Institute of Chartered Foresters’ conference.
Typically
copies of Forestry Journal are handed out free to delegates at these
events, and delegates also refer to subsequent copies to see how the
event has been reported. This ensures that Forestry Journal is required
reading at all levels in the industry.
If
a magazine wishes to be taken seriously by the forestry community, there
are certain events that are simply too important to ignore!
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